The memory capacities of the USB flash drives come in a great variety, but that is what makes these devices more or less expensive. Any memory size your branded USB flash drive will have you should make use it, as any file that can be stored and viewed on a computer can also be used from a memory stick. But be sure to use the most popular digital file formats for materials so people can access them with ease. Typically, preloaded digital data comes in PDF formats, PowerPoint presentations and other Office files or different types of video and audio formats.
Now, there are two courses of action.
You can actually lock your promotional materials on your branded USB flash drive, so the data can be viewed, but not erased by the user, leaving the rest of the available space to be used by the people who received the giveaway. But be aware of the fact that if you put too much data on your promotional item and the remaining space is quite low, the customer will most likely dump your promotional item before it reaches its maximum efficiency, because its use will be quite limited.
Or, you can leave your promotional data unprotected, thus allowing your client to make full use of you branded USB flash drive, if he or she wishes to do so.
Preloading data
Another aspect to take into consideration is that preloading data during the production of the branded USB flash drive is less costly. But if the manufacturer cannot provide this service, most suppliers found on the market will be more than happy to help you in this matter, as they can offer a postproduction data loading service. Of course, this will cost you a little bit more.
There are many ways to give a plus value to your promotional items, just make sure to use the right ones for you and your company.