If I could sell you a brand new £50 note, for the bargain price of £20, you’d bite my hand off, wouldn’t you?

Well, I can. Sort of…

You see, USB Sticks aren’t just a way to keep your customers happy, to build or sustain your brand image or get a new product out there. They can also drive sales. And of course, more sales means more money.

Why not try offering a free USB Stick with every order over £50 this month? Or a free USB Stick if you reccomend a friend and they in turn spend over £50? Perhaps you could offer a range of incentives, matching memory size to the amount spent? Stand out from the crowd by using promotional gifts in a different way, to actually increase the bottom line now, rather than just building for the future.

Of course, the question has to be “Will offering a free USB Stick make my customer spend more than they usually would? Or spend money when they’d usually wouldn’t?”

To answer the first part, I have four words for you. Amazon Super Saver Delivery. How often have you wanted a £5 book, but ended up spending £15 just to qualify for the chance to have it delivered free? The answer for me has to be “More often than I’d admit”. Now if they can make someone treble their spending to qualify for a £2 saving, what could a USB Stick make someone spend? Far more than it would cost you to buy it in, I’d wager.

As for the second part, how often have you been browsing through a catalogue, walking down the high street or surfing the internet, not intent on buying anything, when the offer of a free muffin with every coffee, a free cookie with every sub of the day or free songs with the latest Ipod has drawn you in?

Meanwhile, even the customers that would have bought enough to qualify for the free USB Stick aren’t a loss. After all, it’s still going to build their loyalty to you, make them feel appretiated, and acts as a brilliant way to deliver a new catalogue or showcase a new product launch to them by additionally preloading something onto the sticks.

USB Sticks really are win-win.